Salesforce Journey Builder is one of the most powerful tools in Salesforce Marketing Cloud (SFMC). It enables marketers to create personalized, automated, multichannel journeys that engage customers throughout their lifecycle.
What is Journey Builder?
Journey Builder is a Marketing Cloud Engagement (formerly SFMC) application used for creating responsive automated multichannel campaigns. It allows you to design a communication plan that reaches customers at every stage of their journey with your brand.
By configuring Marketing Cloud Connect for Marketing Cloud Engagement in your org, you can access specific Journey Builder features within the Sales or Service Cloud. For example, you can add a lead, contact, or user to a journey, or update a Salesforce object as a step in the journey.
Why use Journey Builder?
Journey Builder is a powerful tool within Salesforce Marketing Cloud that offers several benefits for creating and managing customer journeys. Here are some reasons why you might use Journey Builder:
- Multichannel Campaigns: Journey Builder allows you to create responsive automated multichannel campaigns, ensuring that you can reach your customers through various channels such as email, SMS, and social media.
- Customer Engagement: It helps design a communication plan that engages customers at every stage of their journey with your brand, from awareness to conversion and beyond.
- Integration with Sales and Service Cloud: By configuring Marketing Cloud Connect, you can access specific Journey Builder features within the Sales or Service Cloud. This integration allows you to add leads, contacts, or users to a journey or update Salesforce objects as steps in the journey.
- Goal Setting and Measurement: Journey Builder allows you to set goals and measure customer actions that you want to promote. You can create filters on contact data to set goal targets and evaluate contact data against these targets to track performance.
- Exit Criteria: You can configure goals to act as exit criteria, prompting contacts to exit the journey early if they meet certain criteria. This ensures that customers receive relevant communications and are not bombarded with unnecessary messages.
How Journey Builder works?
Curious about how to actually build a journey? We’ve got you covered in our next post:
👉 How Journey Builder Works: A Step-by-Step Walkthrough
In the meantime, if you’re exploring how to get started or want help mapping your first journey, contact us for a free initial consultation.
References:
https://help.salesforce.com/s/articleView?id=mktg.mc_jb_sales_service_cloud_activities.htm&type=5
https://help.salesforce.com/s/articleView?id=mktg.mc_jb_journey_builder.htm&type=5
