Salesforce Marketing Cloud (SFMC) – now Marketing Cloud Engagement becomes even more powerful when integrated with the right tools. These integrations help unify data, enhance targeting, and automate marketing workflows. Here are five essential SFMC integrations that can take your marketing strategy to the next level by helping you connect Salesforce with other tools seamlessly.
1. Salesforce Data Cloud Integration
Why Integrate?
The Salesforce Data Cloud unifies customer data from multiple sources, giving marketers a 360-degree view of each customer. When connected with SFMC, this integration allows you to activate that data for real-time, personalized marketing.
Use Case
- Build dynamic customer segments using unified data
- Launch highly targeted campaigns in SFMC based on real-time behavior and preferences
- Resources:
2. Google Ad Manager Integration
Why Integrate?
This integration helps marketers extend their reach by connecting Salesforce Data Cloud segments directly to Google Ad Manager. It enables more personalized and efficient media buys.
Use Case
- Leverage audience segments from Data Cloud to run targeted ad campaigns
- Serve relevant ads based on CRM and behavioral data
Key Resources
3. Marketing Cloud Connect: Sync Salesforce CRM with SFMC
Why Integrate?
Marketing Cloud Connect is one of the most critical SFMC integrations—it connects your Salesforce CRM (Sales Cloud or Service Cloud) with Marketing Cloud. This connection empowers data-driven email marketing, automation, and customer journeys.
Use Case
- Sync leads, contacts, campaigns, and opportunities from Salesforce CRM to SFMC
- Trigger email journeys based on CRM events (e.g., lead conversion, case updates)
Key Resources
- Marketing Cloud Connect User Types and Permissions
- Set Up Authentication
- Marketing Cloud Connect Connected App
- Connect Marketing Cloud API User
4. Custom Integrations via Marketing Cloud API
Why Integrate?
For advanced users, Marketing Cloud APIs (REST and SOAP) offer the flexibility to build custom workflows and connect SFMC with any third-party tool.
Use Case
- Automate data imports and exports
- Trigger campaigns from your own applications or platforms
- Sync real-time data between SFMC and your business systems
Key Resources
5. Advertising Sales Management Integration
Why Integrate?
By connecting Advertising Sales Management with Salesforce Data Cloud, marketers can plan and execute more strategic, data-driven ad campaigns.
Use Case
- Use enriched audience segments for better media planning
- Deliver cross-channel campaigns with higher relevance and efficiency
Key Resources
Maximize Marketing Impact with Smart SFMC Integrations
Choosing the right SFMC integrations can significantly boost your marketing performance. Whether you’re looking to connect Salesforce with other tools for deeper customer insights, stronger ad targeting, or real-time automation, these top 5 integrations provide the flexibility and power you need.
Want help implementing these integrations or exploring others tailored to your industry? Let’s connect and supercharge your SFMC strategy.
