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Development & Automation
Salesforce Marketing Cloud Contact Builder and Data Extensions: Understanding the Relationship
Contact Builder and data extensions are two of the most foundational components in Salesforce Marketing...
Development & Automation
What Is a Data Extension in Salesforce Marketing Cloud?
A data extension in Salesforce Marketing Cloud (SFMC) is a table for storing subscriber data,...
Strategy & Governance
How Long Does Salesforce Marketing Cloud Implementation Take?
There is no single answer to this question, and any vendor or partner who gives...
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Strategy & Governance
What Is Salesforce Marketing Cloud?
Salesforce Marketing Cloud (SFMC) is an enterprise marketing platform that helps organisations plan, execute,...
Email Marketing
How to Build a Reliable Email Testing Workflow in SFMC
Most email errors are not content problems. They are process problems – and a...
Architecture & Data
What is SFMC Data Designer and How Does It Work?
Reading time: 6 min Most SFMC teams spend time building Data Extensions and writing...
Architecture & Data
SFMC Data Extensions Explained: Standard vs Synchronized and When to Use Each
Reading time: 5 min Data Extensions are SFMC’s database tables – they power everything...
Architecture & Data
Marketing Cloud Connect Explained: How It Works and Its Limitations
Reading time: 6 min Marketing Cloud Connect (MCC) is Salesforce’s native integration between Salesforce...
Architecture & Data
SFMC Native Connectors vs API Integration: How to Choose
When it comes to connecting Salesforce Marketing Cloud with other systems, there are two...
Email Marketing
Why Your Emails Break in Gmail and How to Fix It
You hit send. Everything looked fine in testing. Then someone forwards a screenshot from...
Email Marketing
Why Your Emails Break in Outlook and How to Fix It for Good
Design approved. Team signed off. You hit send. Ten minutes later, someone forwards a...
AI & Innovation
How to Get More Out of Salesforce Marketing Cloud? Starting With Your AI Setup
Salesforce just released their Tenth Edition State of Marketing report – and buried inside...