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Architecture & Data
Fragmented Customer Data in Salesforce Marketing Cloud: What Happens and What to Check
Fragmented customer data in Salesforce Marketing Cloud means the same person exists as several records...
AI & Innovation
Marketing Cloud Next Readiness: What to Assess Before You Move from Engagement
Marketing Cloud Next readiness is the question behind most platform conversations right now. Many teams...
Email Marketing
Email Dark Mode in Salesforce Marketing Cloud: Why Emails Look Different and What to Check
Email dark mode in Salesforce Marketing Cloud is a common source of “it looked fine...
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Email Marketing
Email Authentication in Salesforce Marketing Cloud: SPF, DKIM and DMARC Explained
Email authentication in Salesforce Marketing Cloud is no longer optional housekeeping. Gmail, Yahoo and...
Architecture & Data
Data Cloud and Marketing Cloud Integration: How Data 360 Works with Engagement
Data Cloud and Marketing Cloud integration is a growing topic for Salesforce marketing teams....
AI & Innovation
Marketing Cloud Next vs Marketing Cloud Engagement: What Is the Difference?
Marketing Cloud Next vs Marketing Cloud Engagement is a question many Salesforce marketing teams...
AI & Innovation
What Is SFMC Plus? Marketing Cloud Engagement+ Explained
SFMC Plus is the practitioner name for Marketing Cloud Engagement+, an edition that keeps...
Email Marketing
What Is HTML Email and How to Build It in Salesforce Marketing Cloud?
Building HTML email for Salesforce Marketing Cloud is not the same as building for...
AI & Innovation
What Is Salesforce Agentforce and What Can It Do?
If you have been hearing “Agentforce” everywhere in Salesforce conversations but are not sure...
Strategy & Governance
Salesforce Marketing Cloud Implementation Cost: What to Budget For
The most common answer to “how much does Salesforce Marketing Cloud cost?” is: it...
Email Marketing
Email Frequency Strategy in Salesforce Marketing Cloud
Send too often and subscribers disengage, unsubscribe, or mark emails as spam. Send too...
Email Marketing
Email Segmentation in Salesforce Marketing Cloud: A Practical Guide
Segmentation is what separates an email campaign that performs from one that generates noise....