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Architecture & Data
What Are Salesforce Marketing Cloud Data Views?
Data Views are one of the most useful and underused features in Salesforce Marketing Cloud....
Architecture & Data
How to Import Data into Salesforce Marketing Cloud?
Data import is one of the most routine tasks in Salesforce Marketing Cloud (SFMC), and...
Architecture & Data
How to Design a Data Model in Salesforce Marketing Cloud?
The data model is the foundation of everything in Salesforce Marketing Cloud. Get it right...
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AI & Innovation
What AI Can and Can’t Do in Salesforce Marketing Cloud
AI in Salesforce Marketing Cloud is real, well-documented, and genuinely useful in specific scenarios....
Development & Automation
What Is Salesforce Marketing Cloud Automation Studio?
Salesforce Marketing Cloud Automation Studio is the backend workflow engine inside SFMC. It handles...
Strategy & Governance
10 Signs Your Marketing Automation Needs an Audit
Marketing automation should make your team faster, not slower. But platforms like Salesforce Marketing...
Development & Automation
Salesforce Marketing Cloud Contact Builder and Data Extensions: Understanding the Relationship
Contact Builder and data extensions are two of the most foundational components in Salesforce...
Development & Automation
What Is a Data Extension in Salesforce Marketing Cloud?
A data extension in Salesforce Marketing Cloud (SFMC) is a table for storing subscriber...
Strategy & Governance
How Long Does Salesforce Marketing Cloud Implementation Take?
There is no single answer to this question, and any vendor or partner who...
Strategy & Governance
What Is Salesforce Marketing Cloud?
Salesforce Marketing Cloud (SFMC) is an enterprise marketing platform that helps organisations plan, execute,...
Email Marketing
How to Build a Reliable Email Testing Workflow in SFMC
Most email errors are not content problems. They are process problems – and a...
Architecture & Data
What is SFMC Data Designer and How Does It Work?
Reading time: 6 min Most SFMC teams spend time building Data Extensions and writing...