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Architecture & Data
What Are Salesforce Marketing Cloud Data Views?
Data Views are one of the most useful and underused features in Salesforce Marketing Cloud....
Architecture & Data
How to Import Data into Salesforce Marketing Cloud?
Data import is one of the most routine tasks in Salesforce Marketing Cloud (SFMC), and...
Architecture & Data
How to Design a Data Model in Salesforce Marketing Cloud?
The data model is the foundation of everything in Salesforce Marketing Cloud. Get it right...
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Architecture & Data
What is SFMC Data Designer and How Does It Work?
Reading time: 6 min Most SFMC teams spend time building Data Extensions and writing...
Architecture & Data
SFMC Data Extensions Explained: Standard vs Synchronized and When to Use Each
Reading time: 5 min Data Extensions are SFMC’s database tables – they power everything...
Architecture & Data
Marketing Cloud Connect Explained: How It Works and Its Limitations
Reading time: 6 min Marketing Cloud Connect (MCC) is Salesforce’s native integration between Salesforce...
Architecture & Data
SFMC Native Connectors vs API Integration: How to Choose
When it comes to connecting Salesforce Marketing Cloud with other systems, there are two...
Architecture & Data
Salesforce Marketing Cloud Integrations: 7 Essential Connections
Salesforce Marketing Cloud is powerful on its own. But the organisations getting the...
Architecture & Data
Using SQL in SFMC (With Examples)
SQL is one of the most valuable skills you can develop for Salesforce Marketing...